Our Team
A team of specialists
ATH-Heinl is a family business founded 30 years ago by Hans and Evi Heinl. Anja, Corinna and Fabian Heinl integrated the company in 2007. With 45 team members in Germany and with the culture, strength and consistency of an owner-managed company, ATH-Heinl became one of the European market leaders in workshop equipment.
Sales Team
With our professional sales team, we support our customers quickly and easily. With strong sales concepts and innovative marketing strategies, sales partners and workshops are expertly advised.
ATH Management
the Heinl family
Workshop equipment is our DNA – as the Heinl family, we stand with full commitment and passion behind the ATH-Heinl brand. Together, the two generations design and run the company. For more than 30 years, our customers have been able to rely on the innovation and reliability of ATH-Heinl as a family business.
Anja Heinl, Evi Heinl, Hans Heinl, Corinna Heinl
Christina Riederer - Tobias Weigl
ATH Spare Parts
Warehouse
Fast and easy supply of spare parts is the basis for our outstanding service. With one of the largest spare parts warehouses for workshop equipment in Europe, we offer all spare parts for current and previous ATH products.
Product
Management
Team
An experienced team of technicians and engineers is behind ATH-Heinl's product developments. Here, customer wishes and new market requirements are incorporated into the new and further development of the product range. Patent applications ensure the innovative power of products developed by ATH-Heinl. In state-of-the-art manufacturing, the innovative products are manufactured to the highest technical standards.
Hans Heinl, Florin Dragoescu, Stefanie Hafner, Matthias Hohmann
ATH-Heinl - Matthias Schlegl - Head of Marketing
Marketing
department
The ATH‑Heinl Marketing Department turns our brand into a global experience. We design and execute an integrated marketing strategy that seamlessly connects all relevant channels and media. From building a strong international brand identity and driving a global social media strategy to creating multilingual product catalogues, we ensure consistent and powerful brand presence worldwide. We bring our products to life through innovative content such as 3D visualizations, animations and augmented reality experiences, presenting technology in a modern, interactive way. In addition, we develop and continuously optimize our corporate website as a central information and service platform, while planning and delivering impactful trade fair appearances and marketing campaigns. With bold ideas, cutting‑edge technology and data‑driven strategies, we strengthen the ATH‑Heinl brand sustainably and inspire customers around the globe.
Digitalization Project Management
Shaping the Future
Industry 4.0, Internet of Things, Big Data and Cloud Computing are no longer buzzwords – they define the way we work. Our Digitalization Project Management team drives the full integration and automation of business and production processes. Working hand in hand with all departments, we create smart workflows, foster innovation, and boost availability and responsiveness for our customers. Our mission: Efficiency, agility, and digital excellence – today and beyond.
ATH-Heinl – Maik Pötzschke - Chief Digital Officer